Philosophy’s #1 selling fragrance in the US, Amazing Grace EDT, gets revamped with the cool, unconventional and of course, graceful — Actress, Alycia Debnam-Carey on film — instead of digital — that gives it a touch of American retro. The campaign tells a fragrance story in which she personifies the fragrance’s profile through various enactments in a tantalizing dream. The launch supported the rest of the Amazing Grace fragrance line as well as the Pure Grace, not shown here.

An ecosystem inclusive of print, commercial TV, digital, social and in-store.

Model: Alycia Debnam-Carey @alyciajasmine; Director & Beauty Photographer: Camille Summers-Valli @camille.summersvalli; DOP: Maximilian Pittner @maximilianpittner; Digital Photographer: Maxim Monti Dubois @maxim_monti; Fashion: Danielle Van Camp @daniellevancamp; Hair: Kiyoko Odo @kiyokoodo; Make-up: Céline Exbrayat @celineexbrayat; Production: Frenzy @frenzyparis