Jina is a creative director who has many years of experience with campaign development, editorial/publishing, art/content direction, design production, team management across a variety of organizational systems. She has mentored and managed teams of creatives encouraging them to express their voices through the lens of fashion and beauty. She enjoys leading teams in design, creative and marketing to respond to the full spectrum of brand, business and cultural challenges - working with in-house and external teams to develop systems, strategies and plans to introduce their ideas to the world.
Having lived in London, New York, Los Angeles, San Francisco, and Paris — together with working on many global brands — she brings a broadminded perspective in problem solving. Her international experience has also given her remarkable opportunities, such as working onset with the model, rock n’ roll icon, Grace Jones, with Jean-Paul Goode for a V Magazine Cover; or attending the Qatar royal wedding of Sheika Hind and Sheikh Faisal with Ellen von Unwerth as her art director; and editing her first Fraülein book by Taschen, celebrating strong narratives of femininity spanning 15 years of von Unwerth’s work.
Jina focuses on conceptual brand experiences and visual systems expressed cross-functionally through packaging, print, video content, web, digital, social and retail experiences.