As part of the rebrand, creative direction for the digital and in-store campaign launch of Nature in a Jar. Introducing a new category, a franchise with cleaner formulas to meet the concerns of the modern and eco-conscious consumer with sensitive skin, where science meets nature.

Director & Beauty Photographer: Kim Reenberg @kimreenberg; Cinematography Kazu Okuda @abc123kazu; Still Life Photographer: Ben Pogue @stilleben; Model: Cibele Ramm @cibeleramm; Production: JN Production @jnproductionglobal