Led the major international launch of Marni Signature, Marni Rose, and The Collection. Referencing the packaging, I created a visual system carried through five years of print, retail display, website assets, and video content. I sought to evoke feelings that held a strong balance of intensity and femininity from the main note of black rose.  

Philosophy’s #1 selling fragrance in the US, Amazing Grace EDT, gets revamped with the cool, unconventional and of course, graceful — Actress, Alycia Debnam-Carey on film — instead of digital — that gives it a touch of American retro. The campaign tells a fragrance story in which she personifies the fragrance’s profile through various enactments in a tantalizing dream. The launch supported the rest of the Amazing Grace fragrance line as well as the Pure Grace, not shown here.

An ecosystem inclusive of print, commercial TV, digital, social and in-store.

Model: Alycia Debnam-Carey @alyciajasmine; Director & Beauty Photographer: Camille Summers-Valli @camille.summersvalli; DOP: Maximilian Pittner @maximilianpittner; Digital Photographer: Maxim Monti Dubois @maxim_monti; Fashion: Danielle Van Camp @daniellevancamp; Hair: Kiyoko Odo @kiyokoodo; Make-up: Céline Exbrayat @celineexbrayat; Production: Frenzy @frenzyparis

Creatively led a team of designers and worked cross-functionally with visual merchandising and package designers on the major international launch of Michael Kors’s Gold Collection of fragrances. Conceptualized and executed visual look and feel across print, in-store and TVC.

As part of the rebrand, creative direction for the digital and in-store campaign launch of Nature in a Jar. Introducing a new category, a franchise with cleaner formulas to meet the concerns of the modern and eco-conscious consumer with sensitive skin, where science meets nature.

Director & Beauty Photographer: Kim Reenberg @kimreenberg; Cinematography Kazu Okuda @abc123kazu; Still Life Photographer: Ben Pogue @stilleben; Model: Cibele Ramm @cibeleramm; Production: JN Production @jnproductionglobal

Creative Direction for a B-launch Dream Peel that remains consistent with the look and feel the new rebrand paired with the Nature in a Jar launch. Social engagement increased as much as double.

Director & Beauty Photographer: Kim Reenberg @kimreenberg; Cinematography Kazu Okuda @abc123kazu; Still Life Photographer: Ben Pogue @stilleben; Model: Anja Cihoric @anja.cih; Production: JN Production @jnproductionglobal

In 2009 I was brought in to Playboy in Paris to modernize their look and feel. I wanted to elevate the visual language of erotic publications. Taking a cue from high fashion, I completely altered the magazine’s layout, creating a new editorial grid system. Introducing new typefaces, bold color accents and art directing photography to be more evocative than directly erotic lending a fresh look and feel to the magazine.

Leveraging APAC’s most celebrated holiday to push Philosophy’s star products. Challenged by an aggressively short turn around, this simply festive, whimsy, and yet elevated campaign, is a concept that surrounds the meaningful symbol of money envelopes – unique to this holiday – which was cleverly reappropriated to merchandise the products and aesthetically consistent to the packaging, as “Phil the Rat”, scampers through the mise en scene. It was successfully executed by the local markets throughout retail events, in-store, merchandising and in digital/social. The campaign was extremely well received creatively and internally was often referred as the go-to “look and feel” for future holiday programs.

Still Life Photographer: Chris Turner @christurnerstudios

In 2009 I was brought in to Playboy in Paris to modernize their look and feel. I wanted to elevate the visual language of erotic publications. Taking a cue from high fashion, I completely altered the magazine’s layout, creating a new editorial grid system. Introducing new typefaces, bold color accents and art directing photography to be more evocative than directly erotic lending a fresh look and feel to the magazine.

Featuring Marc Jacobs Beauty Eyeconic Campaign: a cohesive beauty campaign of eye palettes tying into the fashion house’s seasonal collection.

Digital Advertising, E-Commerce, Social Media Content, Mobile, Events, Content production, Advertising, Copywriting, In-Store & PR

TV Commercial + Print + In-store

Tumi’s first foray into launching women’s accessories was one of the bigger challenges that had to be solved. A brand so often associated with standards of business functionality needed to be translated into a strong feminine voice.

Created identity system for menswear brand including logo, logotype, and brand book. Executed visual system to clothing labels, buttons and in-store signage. Art directed initial print campaign launching the brand. Photography in collaboration with Paolo Roversi.

Art directed launch of Michael Kors’s smaller scale fragrance, Sexy Blossom. Worked between two sets simultaneously for video and print on a budget lower than signature fragrance launch with photographer Regan Cameron and Ulysse Fréchelin.

TV Commercial + Print + In-store + digital

Worked with Ellen von Unwerth on a catalog of her work celebrating the uniqueness of all which encompasses being a woman. Collaborating for a little over two years through conversation, photo selection, narrative and placement to create a limited edition book published by Taschen.

Guided design team on the launch of limited edition launch of Tory Burch’s Jolie Fleur fragrance. Art directed and conceptualized solutions in still life product as hero photography shoots and video for a budget lower than signature fragrance launch.

Drove the implementation and guideline settings globally for Tory Burch’s fragrance, Love Relentlessly, partnering with agencies to ensure consistency in brand hierarchy and communication. The campaign targets younger consumers from its Tory Burch’s Signature Fragrance to a more youthful and spontaneous attitude of love —inspired from a personal note of Tory Burch’s father to her mother.

Continuing the new editorial layout of Playboy France, created and art directed of men’s editorial spread for Dior Homme.

On set as a contributing art director and designed the editorial layouts

Under the guidance of Jean-Paul Goode, styled and art directed the cover for Issue 57.